Naomi Klein

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Naomi Klein (2014)

Naomi Klein (born on 8 May 1970) is a Canadian author, social activist, and filmmaker known for her political analyses and criticism of corporate globalization and of corporate capitalism.

Unfettered corporate power [poses] a grave threat to the habitability of the planet

Quotes[edit]

  • If the world’s largest economy looked poised to show that kind of visionary leadership, other major emitters — like the European Union, China, and India — would almost certainly find themselves under intense pressure from their own populations to follow suit.
  • Decades from now, if we are exquisitely lucky enough to tell a thrilling story about how humanity came together in the nick of time to intercept the metaphorical meteor, the pivotal chapter will not be the highly produced cinematic moment when Barack Obama won the Democratic primary and told an adoring throng of supporters that this would be “the moment when the rise of the oceans began to slow and our planet began to heal.” No, it will be the far less scripted and markedly more scrappy moment when a group of fed-up young people from the Sunrise Movement occupied the offices of Pelosi after the midterm elections, calling on her to get behind the plan for a Green New Deal — with Alexandria Ocasio-Cortez dropping by the sit-in to cheer them on.
  • Those could be the famous last words of a one-term president, having wildly underestimated the public appetite for transformative action on the triple crises of our time: imminent ecological unraveling, gaping economic inequality (including the racial and gender wealth divide), and surging white supremacy.
  • There is a grand story to be told here about the duty to repair — to repair our relationship with the earth and with one another, to heal the deep wounds dating back to the founding of the country. Because while it is true that climate change is a crisis produced by an excess of greenhouse gases in the atmosphere, it is also, in a more profound sense, a crisis produced by an extractive mindset — a way of viewing both the natural world and the majority of its inhabitants as resources to use up and then discard. I call it the “gig and dig” economy and firmly believe that we will not emerge from this crisis without a shift in worldview, a transformation from “gig and dig” to an ethos of care and repair...The Green New Deal will need to be subject to constant vigilance and pressure from experts who understand exactly what it will take to lower our emissions as rapidly as science demands, and from social movements that have decades of experience bearing the brunt of false climate solutions, whether nuclear power, the chimera of carbon capture and storage, or carbon offsets. But in remaining vigilant, we also have to be careful not to bury the overarching message: that this is a potential lifeline that we all have a sacred and moral responsibly to reach for.
  • As Greta has told us so often: “Our house is on fire.” And I firmly believe that there are three things that have to align if we are going to douse the flames. First, we need the courage to dream of a different kind of future. To shake off the sense of inevitable apocalypse that has pervaded our culture. To give us a destination, a common goal, a picture of the world we are working towards.Greta Thunberg is one of the great truth-tellers of this or any time.
  • And now this movement is gearing up for its biggest challenge yet: They have called on people of all ages to join the and go on strike, all around the world, on September 20. Because protecting the future is not a spectator sport.
  • Thunberg and the many other amazing young organizers have been very clear that they do not want adults to pat them on the head and thank them for the hope infusion. They want us to join them and fight for the future alongside them. Because it is their right. And all of our duty.
  • We have to get out of this “my crisis is bigger than your crisis: first we save the planet and then we fight poverty and racism, and violence against women”. That doesn’t work. That alienates the people who would fight hardest for change. This debate has shifted a huge amount in the US because of the leadership of the climate justice movement and because it is congresswomen of colour who are championing the Green New Deal.
  • Not a day goes by that I don’t have a moment of sheer panic, raw terror, complete conviction that we are doomed, and then I do pull myself out of it. I’m renewed by this new generation that is so determined, so forceful. I’m inspired by the willingness to engage in electoral politics, because my generation, when we were in our 20s and 30s, there was so much suspicion around getting our hands dirty with electoral politics that we lost a lot of opportunities. What gives me the most hope right now is that we’ve finally got the vision for what we want instead, or at least the first rough draft of it. This is the first time this has happened in my lifetime.
  • Look, we know this script. In 2008, the last time we had a global financial meltdown, the same kinds of bad ideas for no-strings-attached corporate bailouts carried the day, and regular people around the world paid the price...
    We know what Trump's plan is: a pandemic shock doctrine featuring all the most dangerous ideas lying around, from privatizing Social Security to locking down borders to caging even more migrants. Hell, he might even try canceling elections. But the end of this story hasn't been written yet.
Instead of rescuing the dirty industries of the last century, we should be boosting the clean ones that will lead us into safety in the coming century...
  • In times of crisis, seemingly impossible ideas suddenly become possible...But whose ideas? Sensible, fair ones, designed to keep as many people as possible safe, secure, and healthy? Or predatory ideas, designed to further enrich the already unimaginably wealthy while leaving the most vulnerable further exposed?
    • Naomi Klein: How to Beat Coronavirus Capitalism, Yes! (20 April 2020)
  • There have been times in my reporting from disaster zones when I have had the unsettling feeling that I was seeing not just a crisis in the here and now, but getting a glimpse of the future – a preview of where the road we are all on is headed, unless we somehow grab the wheel and swerve... One of those moments arrived in New Orleans after Hurricane Katrina, as I watched hordes of private military contractors descend on the flooded city to find ways to profit from the disaster, even as thousands of the city’s residents, abandoned by their government, were treated like dangerous criminals just for trying to survive... I started to notice the same tactics in disaster zones around the world. I used the term “shock doctrine” to describe the brutal tactic of using the public’s disorientation following a collective shock – wars, coups, terrorist attacks, market crashes or natural disasters – to push through radical pro-corporate measures, often called “shock therapy”.
As more people discover the brand-name secrets of the global logo web, their outrage will fuel the next big political movement, a vast wave of opposition squarely targeting transnational corporations, particularly those with very high name-brand recognition
  • Texas is about as far from a Green New Deal as you can possibly get, seeing as a Green New Deal is a plan to bring together the need to get off fossil fuels in the next decade to radically decarbonize our energy system,.. to marry that huge infrastructure investment in the next green economy with a plan to battle poverty, to create huge numbers of good, union, green jobs, to take care of people. It’s a plan to have universal public healthcare and child care and a jobs guarantee. So it’s all the things that are not happening in Texas, because there isn’t just this extreme weather, which many scientists believe is linked to our warming planet — you know, you can’t link one storm with climate change, but the patterns are very clear, and this should be a wake-up call — but Texas is also suffering a pandemic of poverty, of exclusion, of racial injustice... we’ve heard this messaging, I think, because of panic, frankly, because the Green New Deal is a plan that could solve so many of Texas’s problems and the problems across the country, and Republicans have absolutely nothing to offer except for more deregulation, more privatization, more austerity. And so they have been frantically seeking to deflect from the real causes of this crisis, which is an intersection of extreme weather, of the kind that we are seeing more of because of climate change, intersecting with a deregulated, fossil fuel-based energy system.
  • We should think about Ted Cruz’s ill-fated trip to Mexico not as a, quote-unquote, “mistake,” as he now describes it, but, in a way, as a metaphor, Amy, a metaphor for how these politicians actually think about the climate crisis. They don’t think it’s a hoax. They just say that publicly. They know it is real. You know, these are people with deep ties to the oil and gas industry, and the oil and gas industry is, in lots of ways, benefiting from the climate crisis, because there’s melting in the Arctic. It’s opening up trade routes because of that. They’re having to adapt all kinds of their own infrastructure to deal with the reality of climate change. They don’t really genuinely believe that it isn’t real. They’re on the frontlines of it in lots of ways. What they believe — and I think we’ve talked about this before on the show — is that this is somebody else’s problem. They believe that their wealth, their power and their privilege will protect them from the worst of its effects. And if we want to know what that looks like, it looks like Ted Cruz boarding a flight to Mexico in the middle of a disaster to go to the Ritz-Carlton in Cancún.


No Logo: Taking Aim at the Brand Bullies (1999)[edit]

  • What haunts me is not exactly the absence of literal space so much as a deep craving for metaphorical space: release, escape, some kind of open-ended freedom.
  • When Nike says, just do it, that's a message of empowerment. Why aren't the rest of us speaking to young people in a voice of inspiration?
  • The title No Logo is not meant to be read as a literal slogan (as in No More Logos!), or a post-logo logo (there is already a No Logo clothing line, or so I'm told). Rather, it is an attempt to capture an Anticorporate attitude I see emerging among many young activists. This book is hinged on a simple hypothesis: that as more people discover the brand-name secrets of the global logo web, their outrage will fuel the next big political movement, a vast wave of opposition squarely targeting transnational corporations, particularly those with very high name-brand recognition.
    • Introduction, "A Web of Brands"
  • So, if consumers are like roaches, then marketers must forever be dreaming up new concoctions for industrial-strength Raid.
    • Chapter One, "No Space"
  • With the tentacles of branding reaching into every crevice of youth culture, leaching brand-image content not only out of street styles like hip-hop but psychological attitudes like ironic detachment, the cool hunt has had to go further afield to find unpilfered space and that left only one frontier: the past.
    • Chapter Three, "Alt. Everything"
  • In many ways, schools and universities remain our culture's most tangible embodiment of public space and collective responsibility. University campuses in particular —with their residences, libraries, green spaces and common standards for open and respectful discourse - play a crucial, if now largely symbolic, role: they are the one place left where young people can see a genuine public life being lived. And however imperfectly we may have protected these institutions in the past, at this point in our history the argument against transforming education into a brand-extension exercise is much the same as the one for national parks and nature reserves: these quasi-sacred spaces remind us that unbranded space is still possible.
    • Chapter Four: "The Branding of Learning"
  • While brands slowly transform the experience of campus life for undergraduates, another kind of takeover is under way at the institutional research level. All over the world, university campuses are offering their research facilities, and priceless academic credibility, for the brands to use as they please.
    • Chapter Four: "The Branding of Learning"
  • As we look back, it seems like willful blindness. The abandonment of the radical economic foundation of the women's and civil-rights movements by the conflation of causes that came to be called political correctness successfully retrained generation of activists in the politics of image, not action.
    • Chapter Five: "The Patriarchy Gets Funky"
  • Despite different cultures, middle-class youth all over the world seem to live their lives as if in a parallel universe. They get up in the morning, put on their Levi's and Nikes, grab their caps and backpacks, and Sony personal CD players and head for school.
  • Like so much of cool hunting, Hilfiger's marketing journey feeds off the alienation at the heart of America's race relations: selling white youth on their fetishization of black style, and black youth on their fetishization of white wealth.
    • Chapter Five: "The Patriarchy Gets Funky"
  • Rather than calling attention to the house of mirrors, that passes for empirical truth (as postmodern acadimics did), and rather than fighting for better mirrors (as the ID warriors did), today's media activists are concentrating on shattering the impenetrable shiny surfaces of branded culture, picking up the pieces and using them as sharp weapons in a war of actions, not ideas.
    • Chapter Five: "The Patriarchy Gets Funky"
  • When we lack the ability to talk back to entities that are culturally and politically powerful, the very foundations of free speech and democratic society are called into question.
    • Chapter Eight, "Corporate Censorship"
  • Job creation as part of the corporate mission, particularly the creation of fll time, decently paid, stable jobs, appears to have taken a back seat in many major corporations, regardless of company profits
    • Chapter Eleven, "Breeding Disloyalty"
  • Culture jamming is enjoying a resurgence, in part because of technological advancements but also more pertinently, because of the good old rules of supply and demand. Something not far from the surfaces of the public psyche is delighted to see the icons of corporate power subverted and mocked. There is, in short, a market for it. With commercialism able to overpower the traditional authority of religion, politics and schools, corporations have emerged a the natural targets for all sorts of free-floating rage and rebellion. The new ethos that culture jamming taps into is go-for-the-corporate-jugular.
    • Chapter Twelve, "Culture Jamming"
  • Free speech is meaningless if the commercial cacophony has risen to the point where no one can hear you.
    • Chapter Twelve, "Culture Jamming"
  • Too often, however, the expansive nature of the branding process ends up causing the event to be usurped, creating the quintessential lose-lose situation. Not only do fans begin to feel a sense of alienation from (if not outright resentment toward) once-cherished cultural events, but the sponsors lose what they need most: a feeling of authenticity with which to associate their brands.
  • Since many of today’s best-known manufacturers no longer produce products and advertise them, but rather buy products and “brand” them, these companies are forever on the prowl for creative new ways to build and strengthen their brand images.
Extreme violence has a way of preventing us from seeing the interests it serves... The parties with the most gain never show up on the battlefield.

The Shock Doctrine: The Rise of Disaster Capitalism (2007)[edit]

  • The theory of economic shock therapy relies in part on the role of expectations on feeding an inflationary process. Reining in inflation requires not only changing monetary policy but also changing the behavior of consumers, employers and workers.
  • The role of a sudden, jarring policy shift is that it quickly alters expectations, signaling to the public that the rules of the game have changed dramatically...
  • The coups, wars and slaughters to instill and maintain pro-corporate regimes have never been treated as capitalist crimes but have instead been written off as the excess of overzealous dictators, as hot fronts in the Cold War, and now of the War on Terror. If the most committed opponents of the corporatist economic model are systematically eliminated, whether in Argentina in the seventies or in Iraq today, that suppression is explained... almost never as the fight for the advancement of pure capitalism.
  • By the time the think-tank lifers arrived in Baghdad, the crucial roles in the reconstruction had already been outsourced to Halliburton and KPMG. Their job as the public servants was simply to administer the petty cash, which in Iraq took the form of handling shrink-wrapped bricks of hundred-dollar bills to contractors.
  • It was a graphic glimpse into the acceptable role of government in a corporatist state - to act as a conveyor belt for getting public money into private hands, a job for which ideological commitment is far more relevant than elaborate field experience.
  • The dirty secret of the neoliberal era is that these ideas were never defeated in a great battle of ideas, nor were they voted down in elections. They were shocked out of the way at key political junctures.
  • The recent spate of disasters has translated into such spectacular profits that many people around the world have come to the same conclusion: the rich and powerful must be deliberately causing the catastrophes so that they can exploit them.
  • Extreme violence has a way of preventing us from seeing the interests it serves.
  • The parties with the most gain never show up on the battlefield.
  • The widespread abuse of prisoners is a virtually foolproof indication that politicians are trying to impose a system--whether political, religious or economic--that is rejected by large numbers of the people they are ruling. Just as ecologists define ecosystems by the presence of certain "indicator species" of plants and birds, torture is an indicator species of a regime that is engaged in a deeply anti-democratic project, even if that regime happens to have come to power through elections.
  • When it comes to paying contractors, the sky is the limit; when it comes to financing the basic functions of the state, the coffers are empty.
  • The American Society of Civil Engineers said in 2007 that the U.S. had fallen so far behind in maintaining its public infrastructure -- roads, bridges, schools, dams -- that it would take more than a trillion and half dollars over five years to bring it back up to standard. Instead, these types of expenditures are being cut back. At the same time, public infrastructure around the world is facing unprecedented stress, with hurricanes, cyclones, floods and forest fires all increasing in frequency and intensity. It's easy to imagine a future in which growing numbers of cities have their frail and long-neglected infrastructures knocked out by disasters and then are left to rot, their core services never repaired or rehabilitated. The well-off, meanwhile, will withdraw into gated communities, their needs met by privatized providers.
  • Contemporary Iraq is a creation of the fifty-year crusade to privatize the world. Rather than being disowned by its creators, it deserves to be seen as the purest incarnation yet of the ideology that gave it birth.
  • Regardless of the overall state of the economy, there is now a large enough elite made up of new multi-millionaires and billionaires for Wall Street to see the group as "superconsumers," able to carry consumer demand all on their own.
  • During the Cold War, widespread alcoholism was always seen in the West as evidence that life under Communism was so dismal that Russians needed large quantities of vodka to get through the day. Under capitalism, however, Russians drinks more than twice as much alcohol as they used to - and they are reaching for harder painkillers as well.
  • No country offered more lucrative conditions than China: low taxes and tariffs, corruptible officials and, most of all, a plentiful low-wage workforce that, for many years, would be unwilling to risk demanding decent salaries or the most basic workplace protections for fear of the most violent reprisals.
  • This is what Keynes had meant when he warned of the dangers of economic chaos—you never know what combination of rage, racism and revolution will be unleashed.
  • As a means of extracting information during interrogations, torture is notoriously unreliable, but as a means of terrorizing and controlling populations, nothing is quite as effective.
The resources required to rapidly move away from fossil fuels and prepare for the coming heavy weather could pull huge swaths of humanity out of poverty, providing services now sorely lacking, from clean water to electricity.

This Changes Everything (book) (2014)[edit]

(Longer excerpt from this book)

The solution to global warming is not to fix the world, but to fix ourselves.
  • The resources required to rapidly move away from fossil fuels and prepare for the coming heavy weather could pull huge swaths of humanity out of poverty, providing services now sorely lacking, from clean water to electricity. p. 7
  • And there are plenty of signs that climate change will be no exception [to The Shock Doctrine]—that, rather than sparking solutions that have a real chance of preventing catastrophic warming and protecting us from inevitable disasters, the crisis will once again be seized upon to hand over yet more resources to the 1 percent.
  • … opposition movements … will need a comprehensive vision for what should emerge in the place of our failing system, as well as serious political strategies for how to achieve those goals.
  • … we have not done the things that are necessary to lower emissions because those things fundamentally conflict with deregulated capitalism, the reigning ideology … p.18
  • Challenge the extreme ideology... blocking so much sensible action... to show how unfettered corporate power [poses] a grave threat to the habitability of the planet. p.20
  • … our economic system and our planetary system are now at war. Or, more accurately, our economy is at war with many forms of life on Earth, including human life. What the climate needs to avoid collapse is a contraction in humanity’s use of resources; what our economic model demands to avoid collapse is unfettered expansion. Only one of these sets of rules can be changed, and it’s not the laws of nature.
  • We need a shift in political "power—specifically … a shift in who wields it, a shift away from corporations and toward communities, which in turn depends on whether or not the great many people who are getting a rotten deal under our current system can build a determined and diverse enough social force to change the balance of power.
  • There are all kinds of measures that would lower emissions substantively that could and should be done right now.
  • So this book proposes a different strategy: think big, go deep, and move the ideological pole far away from the stifling market fundamentalism that has become the greatest enemy to planetary health. If we can shift the cultural context even a little, then there will be some breathing room for those sensible reformist policies that will at least get the atmospheric carbon numbers moving in the right direction.
  • Maybe within a few years, some of the ideas highlighted in these pages that sound impossibly radical today—like a basic income for all, or a rewriting of trade law, or real recognition of the rights of Indigenous people to protect huge parts of the world from polluting extraction—will start to seem reasonable, even essential.
  • … the thing about a crisis this big, this all-encompassing, is that it changes everything. It changes what we can do, what we can hope for, what we can demand from ourselves and our leaders. It means there is a whole lot of stuff that we have been told is inevitable that simply cannot stand. And it means that a whole lot of stuff we have been told is impossible has to start happening right away." p. 28
  • We started treating the atmosphere as a waste dump when we began using coal on a commercial scale in the late 1700s and engaged in similarly reckless ecological practices well before that.
  • It is always easier to deny reality than to allow our worldview to be shattered, a fact that was as true of diehard Stalinists at the height of the purges as of libertarian climate deniers today.
  • We have not done the things that are necessary to lower emissions because those things fundamentally conflict with deregulated capitalism. ... We are stuck because the actions that would give us the best chance of averting catastrophe—and would benefit the vast majority—are extremely threatening to an elite minority that has a stranglehold over our economy, our political process, and most of our major media outlets.
  • It is our great collective misfortune that the scientific community made its decisive diagnosis of the climate threat at the precise moment when those elites were enjoying more unfettered political, cultural, and intellectual power than at any point since the 1920s.
  • The solution to global warming is not to fix the world, but to fix ourselves.
  • … global capitalism has made the depletion of resources so rapid, convenient, and barrier-free that ‘earth-human systems’ are becoming dangerously unstable in response. p. 450
  • … only mass social movements can save us now. Because we know where the current system, left unchecked, is headed. We also know, I would add, how that system will deal with the reality of serial climate-related disasters: with profiteering, and escalating barbarism to segregate the losers from the winners. p. 450
  • … if climate justice carries the day, the economic costs to our elites will be real—not only because of the carbon left in the ground but also because of the regulations, taxes, and social programs needed to make the required transformation. Indeed, these new demands on the ultra rich could effectively bring the era of the footloose Davos oligarch to a close. p. 457
  • [Climate justice economic demands] represent nothing less than the unfinished business of the most powerful liberation movements of the past two centuries, from civil rights to feminism to Indigenous sovereignty. … Such is the promise of a Marshall Plan for the Earth. p. 458
  • [Activism] becomes an entirely normal activity throughout society …. During extraordinary historical moments—both world wars, the aftermath of the Great Depression, or the peak of the civil rights era—the usual categories dividing ‘activists’ and ‘regular people’ became meaningless because the project of changing society was so deeply woven into the project of life. Activists were, quite simply, everyone. p. 459
  • We are products of our age and of a dominant ideological project. One that too often has taught us to see ourselves as little more than singular, gratification-seeking units, out to maximize our narrow advantage, while simultaneously severing so many of us from the broader communities whose pooled skills are capable of solving problems big and small. p. 460
  • [We need] game-changing [policy battles] that don’t merely aim to change laws but change patterns of thought... a space for a full-throated debate about values—about what we owe to one another based on our shared humanity, and what it is that we collectively value more than economic growth and corporate profits.
  • Indeed a great deal of the work of deep social change involves having debates during which new stories can be told to replace the ones that have failed us. Because if we are to have any hope of making the kind of civilizational leap required of this fateful decade, we will need to start believing, once again, that humanity is not hopelessly selfish and greedy—the image ceaselessly sold to us by everything from reality shows to neoclassical economics. p. 461
  • Fundamentally, the task is to articulate not just an alternative set of policy proposals but an alternative worldview to rival the one at the heart of the ecological crisis—embedded in interdependence rather than hyperindividualism, reciprocity rather than dominance, and cooperation rather than hierarchy.
  • In the hot and stormy future we have already made inevitable through our past emissions, an unshakable belief in the equal rights of all people and a capacity for deep compassion will be the only things standing between civilization and barbarism. p. 462
  • The transformative movements of the past"modeled different values in their own behavior, and in the process liberated the political imagination and rapidly altered the sense of what was possible. They were also unafraid of the language of morality—to give the pragmatic, cost-benefit arguments a rest and speak of right and wrong, of love and indignation. p. 462
  • Abolitionists used "highly polarizing rhetoric" to emphasize their moral arguments. Climate activists need to take a similarly clear moral stance.
  • … there are plenty of solid economic arguments for moving beyond fossil fuels … But we will not win the battle for a stable climate by trying to beat the bean counters at their own game—arguing, for instance, that it is more cost-effective to invest in emission reduction now than disaster response later. We will win by asserting that such calculations are morally monstrous… p. 464
  • … there is little doubt that another crisis will see us in the streets and squares once again, taking us all by surprise. The real question is what progressive forces will make of that moment, the power and confidence with which it will be seized. p. 466

Quotes about Naomi Klein[edit]

  • that’s something that Naomi Klein talks about a lot, is how we are sort of in this moment where imagination is one of the most valuable things we can bring to the table. And a failure of imagination means a failure of the spectrum of futures that are available to us. And I just, I like to think of — so I remind myself and others that there is still such a wide spectrum of possible futures, and we do get some choice in which ones we have.
  • Journalist Naomi Klein notes, "every time I log on to activist news sites like Indymedia.org, which practice 'open publishing,' I'm confronted with a string of Jewish conspiracy theories about 9/11 and excerpts from the Protocols of the Elders of Zion," the tired old forgery from tsarist Russia that purported to represent the Zionist plot to take over the world.
  • At the conference itself [Copenhagen 2009], she became an important voice for the NGOs shut out of the negotiating sessions, and made a convincing case that there was little chance of solving global warming in isolation from the other problems of power and poverty plaguing the globe.
  • We attend the first Hawai'i screening of Naomi Klein's documentary at the mall movie theatre. The line for the documentary is long, almost as long as the Hawai'i endangered species list. Unlike the endangered species list, there aren't many natives in this line...When the natives in "This Changes Everything" cry, the white people in the theatre cry "white tears" extra-loudly. I hate it when white people cry extra-loudly, as if they've never seen native people cry in real life. When the documentary shows polluted native lands, the white people gasp extra-loudly. I hate it when white people gasp extra-loudly. "Stop gasping so loudly!" I shout in my head. "Everything already changed for native peoples centuries ago!" We sneak out of the theatre during the post-documentary discussion. I whisper to my wife: "The Geological Society should refer to this era of human destruction as the Wypipocene." She says we should make a documentary about how climate change is finally making white people uncomfortable. Titled: "Melting Glaciers, White Tears."

See also[edit]

External links[edit]

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